Really enjoyed getting to spend the day in Dallas for the NFL 2018 Draft. I think that there are two big takeaways that I want to push here. Firstly, so many of you try to monetize attention as soon as you get it – you need to focus on the attention itself, not the financial. Every time you make an ask or try to monetize, you lose something. Secondly, so many of you don’t understand how important brand is. Brand is everything. People go to the store and are buying the brand, not the product. Do you think that Rick buys Nike because he genuinely believes the technology of the shoe is better or because he wants a pair of Nikes..?
Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
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